Bangalore-based Performics India Wins Digital Account

Leading platform Mobile Premier League (MPL) has awarded the agency Performance India its digital mandate. Following a hard-fought multi-agency pitch, Bangalore-based Performance India won the coveted account and will take over from Merkle Sokrati.

India is accused of extending MPL’s access to digital media at busy times for the company. MPL has 40 million users running around 40 products on its platform, including fantasy games, chess, rummy and quizzes. MPL has recently funded US $ 35 million (about Rs 250 crore).

Rajat Gupta, vice president of marketing at MPL, said: “MPL has a unique product in the rapidly evolving mobile gaming space. And we are in a phase of rapid expansion. More growth. We were looking for a partner One who appreciates the complexity and scale of our business and will adapt everything for us accordingly.

We are thrilled and honored to be appointed as MPL’s digital partner. With our expertise in media, tech and analytics, we are confident to help MPL realize all its business goals. It is very exciting for us to install the Google MarketingPlatform stack for the digital media campaign, MPL. Performance India has a wide range of accounts, working with brands such as CRED, Udaan and ITC Foods Limited.