Khelplay TV Adverts in Marathi were found to be Misleading

The Independent Advertising Complaints Council of India (ASCI) has upheld a complaint against Sachar Gaming Pvt Ltd, the owner of Khelplay Rummy. The tagline of a television advertisement for Rummy in Marathi has been found confusing, with the tagline translated into English saying “The more you play, the more you win”.

On this, ASCI states that “If there is a possibility of winning, there is also a possibility of losing, which is not mentioned by the advertiser”. It is also stated that the advertisement should clearly state the game so that the player can have an accurate and unbiased view of his prospects.

Khelplay Rummy allows users to play Rummy in all three main Indian formats, plus fantasy cricket, for real money. According to The Rummy Federation (TRF), the online rummy industry in India is valued at over Rs 2200 crore with over 5.5 crore players. There are about 20 companies in the online rummy industry in India, seven of which are associated with TRF.