MPL Releases its TV Commercials of ‘Har Game Mein Jeeto’

The eSport platform and leading mobile gaming Mobile Premier League (MPL) have introduced new television commercials as part of their brand ‘Har Game Mein Jeeto’. Taprot Dentsu was awarded the creative mandate of the MPL in March this year. It has conceptualized and implemented the video with Jamic Films and under the direction of Nikhil Rao. The commercials portrayed light style interaction to capture the joy of gaming and victory over the MPL app.

The films include MPL’s brand ambassador, top cricketer Virat Kohli, and will also run on digital and streaming platforms.

MPL has been another gaming winner under coronovirus lockdown – their brand-searches increased 10-fold between March and June while new user acquisitions-per-day tripled during the same period.

The ‘Har Game Mein Jeeto’ campaign seeks to reinforce MPL’s brand message as a stop-shop gaming platform for users.