Snapdeal Partnered with Mobile Gaming Start-Up GameZop

Snapdeal has partnered with mobile gaming start-up GameZop to add gaming options to its portal. According to the press release, people visiting Snapdeal’s website and app can now play Gamezop games instantly. There is no need to download them separately. Players of GameZop’s popular titles such as Tower Twist, Battle Fish and Savage Battle will also be able to unlock discount codes to hit in-game targets. These codes can be used with purchase on Snapdeal.

The deal marks Snapdeal’s recent move to gaming. The Gurugram-based e-commerce firm had already launched games such as Stack Up, Jackpot Machine, Spin the Wheel, and Shuffle and Win. Some of these players also claim exemption.

Many online shopping platforms in India, Snapdeal, have been affected by the Union Home Ministry’s decision to ban the sale of non-essential products during the shutdown. Some industry estimates have stated that online sales are down nearly 90% since the end of March.

In this situation Snapdeal has expanded the online gaming feature that will help drive higher engagement with shoppers. Online gaming companies were seeing an increase in traffic before the lockdown began.

Gamezop head Manpreet Randhawa said “Snapdeal’s penetration across India has fascinated us for a long time. We are extremely excited to play our role in the growing time and transactions on our platform.”